How to optimise

How to optimise your telecommunications costs without compromising on quality

For many enterprises and organisations, telecommunications services, such as: telephony, internet, virtual exchanges, mobile packages, etc. – form a significant part of the monthly outgoings budget.  At the same time, businesses cannot afford to compromise on the quality of communications, as that directly affects operational efficiency, customer service and the company’s image and reputation.  The good news is, that, there are cost optimisation strategies that do not degrade quality, but in contrast – actually improve it.

1. A detailed audit of your current services
The main focus should be on understand exactly what your costs are reviewing invoices, contracts and tariff plans.  Are there services that you are not actually using?  Is your company paying for higher speeds, or larger capacity than you need / use?  It may show that you have additional lines, or services that do not bring value add.  Cancelling unnecessary items, reduces monthly spending right away.

2. Negotiate with your provider
Many telecommunications operators offer preferential terms for long-term loyal customers, or for companies with a larger volume of services.  Having accurate data about the exact services your operation uses will enable you to negotiate more favorable tariffs.  Do not hesitate to compare the offers of different providers – market competition often leads to better prices, or the inclusion of additional extras (added services or capacity) in the package.

3. Consolidate services
If you use Internet from one provider, telephony from another, and SMS services from a third party, the separate costs add up.  Consolidating your telecommunications services with a single operator offers benefits.  That can lead to more efficient management, a single invoice and additional discounts on bundled services. In turn, that reduces administrative burden and saves time on maintenance.

4. Use of new technologies
Cloud-based IP-PBXs (Hosted VoIP/SIP), for example, allow for more flexibility and better scalability. Instead of maintaining expensive hardware, you can pay an easily manageable monthly subscription for a virtual service – configured to your needs.  That reduces capital expenditure (CAPEX) and turns telecommunications services into a predictable operational investment (OPEX).  Additionally, modern technologies often include features such as: interactive voice menus, call recording, and statistics that improve customer service.

5. Usage Data Analysis
Use data from your telecommunications systems to understand user habits.  Which operational hours are busiest?  Which telephone numbers are used most frequently?  These insights help you choose the right plans – for example, cheaper international calling rates, or SMS packages that meet your real needs.  That eliminates paying for unused service and reduces the risk of exceeding your plan during peak periods.

6. Regularly review and update
Technologies and market conditions change rapidly.  A tariff plan that was optimal a year ago, may already be outdated, or no longer meet your changing needs.  Review your contracts and tariffs at least once a year. That way, there is an opportunity to take advantage of more advantageous offers that operators often introduce to attract new or retain existing customers.

7. No compromise on quality
It is important to emphasise, that, cost optimisation does not mean switching to lower quality.  On the contrary, many of the approaches outlined above, such as switching to more modern solutions and regular data analysis, enhances service quality, reduce response times and improve the customer experience.

Conclusion
Optimising telecommunications costs is achievable without sacrificing the quality of your services. Proactive analysis, negotiations, adopting new technologies and monitoring the new market trends and developments – all broaden your abilities to dynamically improve efficiency.  That way, your company will achieve better budget control, reduce outgoing telecommunications costs, without compromising customer satisfaction, or internal productivity.